Case Study: Measuring the Effects of Purchase Donations on AOV, Conversion Rate, and Lifetime Value
Learn how top DTC brands are optimizing their customer journey with ShoppingGives
ShoppingGives Overview
At ShoppingGives, we believe in the Giving Economy where every purchase has the opportunity to create impact. ShoppingGives donation technology is disrupting the way that brands and retailers engage and build relationships with consumers. Brands now have the opportunity to easily integrate a cause marketing strategy to track customer behavior and measure how giving back is affecting their bottom line.
Why is this important?
- The new generation of consumers is more conscious about which brands positively impact society.
- 78% of Americans believe that companies must do more than operate for a profit.
- Brands are increasing their marketing spend on Millennials and Gen Z.
- Allowing your customers to support their favorite causes has a direct effect on their purchasing behavior.
We know that a brand’s commitment to social effort affects consumer purchasing decisions, but it can be hard to quantify. ShoppingGives is your turnkey end-to-end donation management solution that provides real-time data that can give you the tools you need to integrate and support your CSR strategy.
Remember that this is not just a technology solution— This is a new way of looking at your marketing strategy, plus a way to ignite purpose internally and externally.
Results:
Average Increase of 13% in AOV When Customers Choose a Cause
- The lifetime value of a customer increases by 18% if they opt-in to a donation.
- Customers who choose to donate on their first purchase come back 7 days sooner than any other shopper.
- White and Warren has seen a 7% lift in AOV on orders with donations.
- They have donated to 461 different nonprofits, with a special emphasis on the American Heart Association.
“The customer has the ability to choose the organization that she’s passionate about, it’s easy, it’s just so simple, it’s seamless. Customers that shop and choose to donate on their first purchase come back 7 days sooner than any other shopper.”
Susan White Morrissey, Founder & CEO of White + Warren
It's never too late to become an impact-driven brand.
CASE STUDY
Highline Wellness x ShoppingGives
Objective:
Highline Wellness installed ShoppingGives’ Shopify app as a way to make the donation process easier.
Approach:
Highline Wellness has embraced cause marketing through their partnership with ShoppingGives.
- Tested ads with product-focused vs. impact-focused messages.
- Ran a campaign for animals affected by the Australian bush fires through Bush Heritage Fund and saw the highest impressions and engagements for any ad they had ever done.
- Created GIFs that show the product and the chance to donate.
Results:
- Highline Wellness had a fully integrated cause marketing strategy within one week.
- Impact-focused messages consistently perform better than product-focused.
- Donated over $5500 while increasing AOV by 6% on orders with donations.
“From a customer perspective, knowing during the shopping experience that your purchase can go towards a charity that means something to you is so powerful, and helps to gain more comfort and trust in the brand. We’ve seen really great success, and it [impact messaging] actually outperformed our other creative pieces."
Christopher Roth, Founder & CEO of Highline Wellness
Trusted by top brands to create an authentic impact on any CMS
Shopify, Shopify Plus, Big Commerce, Magento, Hybris, Demandware
Approach:
They decided they wanted to give back as much as possible and turned on a default cause to donate on every single order. It was important to have donations as a part of the customer journey.
Results:
- 6% lift in AOV since partnering with ShoppingGives
- 3.2% increase in their returning customer rate
- 11% increase in online conversion rate
“I think it [giving back] used to be a selling point for the original give back brands. Now, it’s a necessity with Millennials and Gen Z. It needs to be a core pillar for any brand, especially in eCommerce.”
Christopher Lynch, Founder & CEO of Everyday California
It's never too late to become an impact-driven brand.
Our partners love us - 5 stars across the board!
Don't take our words for it. Here are some of our happy partners sharing their experience with ShoppingGives.
Susan W. Morrissey
Founder & CEO of White + Warren
“Supporting charitable causes has always been a top priority to us at White + Warren. With ShoppingGives, we’re able to share our passion with our customers, while also giving our customers an easy option to choose where the donation goes.”
Christopher Lynch
Founder & CEO of Everyday California
“I think it [giving back] used to be a selling point for the original give back brands. Now, it’s a necessity with Millennials and Gen Z. It needs to be a core pillar for any brand, especially in eCommerce.”
Eyal Brikman
Chief Operating Officer of Kobelli
“Our customers are showing us that they’re willing to spend more when they can support causes they care about through us. In our time with Change Commerce, we’ve seen a 28.9% lift in our AOV on the orders that have a donation.”
Looking to grow your customer’s Lifetime Value? Well, your search is over.
Book a 30-min meeting with an Impact Agent for a product demo and gain cause marketing strategy guidance.
